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Maximizing Digital Signage Messaging.
Large digital signage has become commonplace throughout the world: airports, retail
stores, schools, sports venues, manufacturing facilities and more—all delivering
specific messages to target audiences. But how do these large digital signs—usually
Liquid Crystal Displays (LCDs) or Plasma Panel Displays (PDPs)—get the content they
are playing to their audience? In many cases a local DVD player does the job but
often at considerable expense, especially when the messages need to change regularly
or vary by site. Discs have to be created, shipped, delivered, installed and maintained
while the system has to be monitored to assure that the messages are played at the
proper time. In a large retail environment, for example, with many geographically
dispersed locations, this distribution can be extremely costly
To maximize the efficiency and flexibility of delivering digital signage content
while minimizing the cost, NEC has developed the BlueFire® VC Digital Signage Controller.
The BlueFire VC is an IP/Ethernet network addressable device that is collocated
with the display signage. Being LAN-connected enables the BlueFire VC with appropriate
third party software to receive content, scheduling and other instructions from
a single control site. Multiple display systems can be controlled and monitored
from this central location. Each BlueFire VC has an 80 GB hard drive for storing
multiple messages for playback according to schedule.
The BlueFire VC's wireless option enables the deployment of digital signage in areas
that have AC power access but no networking infrastructure, making it possible to
take advantage of the benefits of digital signage while avoiding a costly investment
in premise re-wiring.
When used with NEC LCDs and PDPs and NEC BlueFire data networking solutions, a total
digital signage solution can be implemented with the assurance of NEC quality, performance
and reliability throughout. In addition, BlueFire networking solutions support state-of-the-art
encryption and authentication providing the highest levels of communications security
available.
The BlueFire VC Digital Signage Controller is built on open standards and supports
a wide variety of other vendors' PDPs, LCDs and projectors. It is likewise interoperable
with other vendors' standard Ethernet/IP connectivity products facilitating integration
into a multi-vendor networking environment.
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